The new Rio 2016 logo was designed by the Brazilian agency Tatíl Design. The logo represents three figures, in the yellow, green, and blue of the Brazilian flag, joined at the arms and in a triple embrace, with the overall shape reflecting that of Sugarloaf Mountain. The logo is inspired by organizers’ vision, which is: “All Brazilians uniting to deliver the greatest festival on earth and proudly advancing our national promise of progress.” It has, as its essence, the concepts of passion and transformation, which both reflect modern-day Brazil. This positioning is supported by four pillars – harmonious diversity, contagious energy, exuberant nature, and the Olympic spirit. These have all been masterfully combined to give Rio 2016 its colorful identity. This emblem is not only a symbol of Rio’s and Brazil’s hopes for these Games but also for the future of the city and country.